William Scotia leads customer success at SerpClix, where he works directly with businesses and SEO agencies to build effective CTR optimization campaigns. He also writes the SerpClix blog, covering Google algorithm updates, ranking factor evidence, and practical SEO strategy. Every article is grounded in data from Google's own patents, engineer statements, and court documents, not speculation.
Before focusing on content, William spent years helping everyone from solo entrepreneurs to large agencies set up click orders, interpret ranking data, and integrate CTR into their broader SEO strategies. That hands-on experience shapes how he writes. He knows what questions customers actually ask because he's answered thousands of them. He also tracks Google's evolving SERP landscape, including AI Overviews, zero-click trends, and Core Web Vitals changes, and translates what it means for businesses that depend on organic traffic.
Backlinks were the backbone of SEO for two decades. Google’s recent updates have changed the math. Here’s what’s replacing them in the ranking hierarchy.
Every algorithm update triggers a flood of expert analysis. Most of it is guesswork. Here’s how to separate signal from noise and figure out what actually changed for your site.
Google’s AI Mode ends 93% of searches without a click. But the 7% who click through have already read a full AI answer and still want more. These are your …
A sudden ranking drop is one of the most stressful things in SEO. Here’s a calm, methodical approach to figuring out what happened and what to do about it.
AI Overview citations from top-10 pages dropped from 76% to 38% in just over a year. Google’s query fan-out process now pulls sources from position 40 and beyond. This changes …
Seer Interactive found that brands cited in AI Overviews earn 35% more organic clicks. With 97% of citations coming from top-20 results, the path to getting cited starts with ranking …
SparkToro and Datos identified 41 websites with significant search behavior. Google still holds 95% of traditional search. But where the other 5% goes might surprise you.
An AI search engine is paying publishers $42.5 million for clicks and citations. Even AI-native search has arrived at the same conclusion: clicks are the value exchange that makes search …
Some of the largest SEO agencies in the world use SerpClix as part of their client strategies. Here’s how CTR optimization fits into a professional agency offering.
