William Scotia leads customer success at SerpClix, where he works directly with businesses and SEO agencies to build effective CTR optimization campaigns. He also writes the SerpClix blog, covering Google algorithm updates, ranking factor evidence, and practical SEO strategy. Every article is grounded in data from Google's own patents, engineer statements, and court documents, not speculation.
Before focusing on content, William spent years helping everyone from solo entrepreneurs to large agencies set up click orders, interpret ranking data, and integrate CTR into their broader SEO strategies. That hands-on experience shapes how he writes. He knows what questions customers actually ask because he's answered thousands of them. He also tracks Google's evolving SERP landscape, including AI Overviews, zero-click trends, and Core Web Vitals changes, and translates what it means for businesses that depend on organic traffic.
Court documents from the DOJ antitrust trial confirmed that Chrome browser data feeds directly into Google’s ranking system. Here’s what that means for your SEO.
If you’ve ever wondered what actually happens after you place a click order, here’s the full behind-the-scenes process — from your dashboard to a completed click.
Google is rewriting more title tags than ever. Zyppy’s latest data shows what the surviving titles have in common — and how to keep control of your click-through rate.
The evidence says CTR matters. But it’s not the only thing that matters. Here’s an honest look at where click-through rate fits in a complete SEO strategy.
Advanced Web Ranking’s Q3 2025 data shows clicks are redistributing away from position #1 and toward positions 2-6. If you rank anywhere in the top 10, this is good news.
Google’s engineers and executives have made public statements, given conference presentations, and provided sworn testimony confirming that click data affects rankings.
Ahrefs identified a new trend they call ‘The Great Decoupling’ — search impressions and clicks, once positively correlated, have flipped to a negative correlation. Here’s what’s behind it.
Google has filed numerous patents describing systems that use click data, dwell time, and user behavior to influence search rankings. Here’s what they actually say.
The December 2025 core update affected 40-60% of websites and turned engagement quality into a ranking multiplier. Here’s what changed and what it means for your strategy.
The DOJ v. Google antitrust trial made internal documents public — and revealed a system called Navboost that uses click data to adjust search rankings.
