/* ═══════════════════════════════════════════
   DESIGN TOKENS — light theme, SerpClix brand
   ═══════════════════════════════════════════ */
:root {
  --teal: #2a9d8f;
  --teal-dark: #228478;
  --teal-light: #34b8a8;
  --teal-100: #d4efec;
  --teal-50: #edf8f7;
  --teal-bg: #e8f5f0;
  --teal-bg-light: #f0faf6;

  --yellow: #ffd600;
  --yellow-light: #ffe033;
  --yellow-100: #fff9db;
  --yellow-bg: #fffce8;

  --navy: #1a2b3c;
  --navy-dark: #0f1c2a;
  --navy-light: #2d4356;

  --text-primary: #1a2b3c;
  --text-secondary: #4a5d72;
  --text-muted: #7b8e9e;
  --text-on-dark: #e0e8f0;
  --text-on-dark-muted: #8fa3b8;

  --bg-page: #ffffff;
  --bg-light: #f7f9fb;
  --bg-hero: linear-gradient(170deg, #e8f5f0 0%, #f0faf6 40%, #fef9ed 100%);
  --border: #dde4eb;
  --border-light: #eaeff4;

  --shadow-sm: 0 1px 3px rgba(26,43,60,0.05);
  --shadow-md: 0 4px 16px rgba(26,43,60,0.08);
  --shadow-lg: 0 8px 32px rgba(26,43,60,0.1);
  --shadow-card: 0 2px 12px rgba(26,43,60,0.06);

  --radius-sm: 8px;
  --radius-md: 12px;
  --radius-lg: 16px;
  --radius-xl: 20px;

  --font-heading: 'Poppins', system-ui, sans-serif;
  --font-body: 'Inter', system-ui, sans-serif;

  --max-w: 1180px;
  --section-pad: 88px;
}

/* ═══════════════════════════════════════════
   RESET & BASE
   ═══════════════════════════════════════════ */
*, *::before, *::after { margin: 0; padding: 0; box-sizing: border-box; }
html { scroll-behavior: smooth; }
html {
  scroll-behavior: smooth;
  -webkit-text-size-adjust: 100%;
  scroll-padding-top: 70px;
}
body {
  font-family: var(--font-body);
  color: var(--text-primary);
  background: var(--bg-page);
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}
img { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
.container { max-width: var(--max-w); margin: 0 auto; padding: 0 32px; }

/* Header/nav: shared in marketing.css (same trigger + hamburger on all vnext pages). */

/* ═══════════════════════════════════════════
   ANIMATIONS
   ═══════════════════════════════════════════ */
@keyframes fadeUp {
  from { opacity: 0; transform: translateY(24px); }
  to { opacity: 1; transform: translateY(0); }
}
@keyframes pulse-ring {
  0% { transform: scale(1); opacity: 0.5; }
  100% { transform: scale(2); opacity: 0; }
}
.anim-up { animation: fadeUp 0.6s ease-out both; }
.anim-d1 { animation: fadeUp 0.6s ease-out 0.08s both; }
.anim-d2 { animation: fadeUp 0.6s ease-out 0.16s both; }
.anim-d3 { animation: fadeUp 0.6s ease-out 0.24s both; }
.anim-d4 { animation: fadeUp 0.6s ease-out 0.32s both; }

/* ═══════════════════════════════════════════
   HERO — light green gradient like current site
   ═══════════════════════════════════════════ */
.hero {
  position: relative;
  background: var(--bg-hero);
  padding: 136px 0 80px;
  overflow: hidden;
}
.hero-grid {
  display: grid; grid-template-columns: 1fr 1fr;
  gap: 56px; align-items: center;
}
.hero-content { position: relative; z-index: 2; }
.hero h1 {
  font-family: var(--font-heading);
  font-size: 56px; line-height: 1.1; color: var(--text-primary);
  letter-spacing: -2px; margin-bottom: 18px; font-weight: 800;
}
.hero h1 .highlight {
  color: var(--teal);
}
.hero-sub {
  font-size: 17px; line-height: 1.75;
  color: var(--text-secondary);
  max-width: 500px; margin-bottom: 28px;
}

/* Hero credibility line */
.hero-credibility {
  font-size: 14px; color: var(--text-secondary);
  margin-bottom: 20px; font-weight: 500;
}
.hero-credibility strong { color: var(--teal); font-weight: 700; }

/* Hero URL input */
.hero-form {
  background: var(--bg-page);
  border: 2px solid var(--border);
  border-radius: var(--radius-md); padding: 5px;
  display: flex; gap: 5px; max-width: 480px;
  transition: all 0.3s;
  box-shadow: var(--shadow-sm);
}
.hero-form:focus-within {
  border-color: var(--teal);
  box-shadow: 0 0 0 3px rgba(42,157,143,0.12);
}
.hero-form input {
  flex: 1; background: none; border: none; outline: none;
  padding: 12px 14px; font-size: 15px;
  font-family: var(--font-body); color: var(--text-primary);
}
.hero-form input::placeholder { color: var(--text-muted); }
.hero-form button {
  background: var(--yellow); color: var(--text-primary); border: none;
  padding: 12px 24px; border-radius: 8px;
  font-size: 14px; font-weight: 700;
  font-family: var(--font-heading); cursor: pointer;
  transition: all 0.2s; white-space: nowrap;
  text-transform: uppercase; letter-spacing: 0.3px;
}
.hero-form button:hover,
.hero-form button:focus,
.hero-form button:active {
  background: var(--yellow-light);
  color: var(--text-primary) !important;
}
.hero-form-hint {
  font-size: 13px; color: var(--text-muted);
  margin-top: 14px; display: flex; align-items: center; gap: 18px;
}
.hero-form-hint span { display: flex; align-items: center; gap: 5px; }
.hint-check { color: var(--teal); flex-shrink: 0; }

/* Trust badges row */
.hero-badges {
  display: flex; align-items: center; gap: 10px;
  margin-top: 28px;
}
.hero-badge-item img { height: 60px; width: auto; }
.hero-badge-item { display: flex; align-items: center; }
/* Trustpilot widget: intentionally larger to match TrustLock visual weight */
.hero-badges .trustpilot-compact {
  --tp-scale: 0.7;
    height: 86px;
    width: 226px;
    max-width: 100%;
    overflow: hidden;
    flex: 0 0 auto;
}
.hero-badges .trustpilot-compact .trustpilot-widget {
  transform: scale(var(--tp-scale));
  transform-origin: 0 0;
  height: 150px;
  width: calc(100% / var(--tp-scale));
}
/* Trustpilot badge replica */
.trustpilot-badge {
  display: flex; flex-direction: column; gap: 6px;
}
.tp-top-row {
  display: flex; align-items: center; gap: 10px;
}
.tp-logo { flex-shrink: 0; }
.tp-stars { display: flex; gap: 2px; }
.tp-star {
  width: 22px; height: 22px; background: #00b67a;
  display: flex; align-items: center; justify-content: center;
  border-radius: 2px;
}
.tp-star svg { width: 13px; height: 13px; }
.tp-star-half {
  background: linear-gradient(90deg, #00b67a 50%, #dcdce6 50%);
}
.tp-rating-text {
  font-size: 12px; color: var(--text-muted); line-height: 1;
}
.tp-rating-text strong { color: var(--text-primary); }
.tp-count { color: var(--text-muted); }

/* Hero right — video + features */
.hero-visual { position: relative; z-index: 2; }
.hero-video-card {
  background: var(--bg-page);
  border: 1px solid var(--border);
  border-radius: var(--radius-xl); padding: 16px;
  box-shadow: var(--shadow-lg);
}
.hero-video-card .video-box {
  border-radius: var(--radius-lg);
  overflow: hidden;
  background: var(--teal-bg);
}
.hero-video-thumb {
  position: relative; border-radius: var(--radius-lg);
  overflow: hidden; cursor: pointer;
  background: var(--teal-bg);
  aspect-ratio: 16/9;
  display: flex; align-items: center; justify-content: center;
  transition: transform 0.3s;
}
.hero-video-thumb:hover .play-btn { transform: scale(1.1); }
.video-poster {
  position: absolute; inset: 0; width: 100%; height: 100%;
  object-fit: cover; object-position: center;
}
.play-btn {
  position: relative; z-index: 2;
  width: 68px; height: 68px;
  background: var(--yellow); border-radius: 50%;
  display: flex; align-items: center; justify-content: center;
  box-shadow: 0 6px 24px rgba(255,214,0,0.4);
  transition: all 0.3s;
}
.play-btn svg { margin-left: 3px; }
.hero-video-label {
  text-align: center; margin-top: 14px;
  font-size: 14px; font-weight: 500; color: var(--text-secondary);
}
.hero-video-label strong { color: var(--text-primary); font-weight: 700; }
.hero-features {
  display: grid; grid-template-columns: 1fr 1fr;
  gap: 10px; margin-top: 20px;
}
.hero-feature {
  display: flex; align-items: center; gap: 10px;
  background: var(--bg-page); border: 1px solid var(--border);
  border-radius: var(--radius-sm); padding: 14px 14px;
  box-shadow: var(--shadow-sm);
}
.hero-feature-icon {
  width: 28px; height: 28px; border-radius: 6px;
  display: flex; align-items: center; justify-content: center; flex-shrink: 0;
}
.hero-feature-icon.teal { background: var(--teal-100); color: var(--teal); }
.hero-feature-icon.yellow { background: var(--yellow-100); color: var(--yellow); }
.hero-feature-text {
  font-size: 12px; font-weight: 600; color: var(--text-primary); line-height: 1.35;
}

/* ═══════════════════════════════════════════
   TRUST BAR
   ═══════════════════════════════════════════ */
.trust-bar {
  background: var(--bg-page);
  border-bottom: 1px solid var(--border-light);
  padding: 44px 0;
}
.trust-grid {
  display: flex; align-items: center; justify-content: center; gap: 52px;
}
.trust-item { text-align: center; }
.trust-number {
  font-family: var(--font-heading);
  font-size: 34px; font-weight: 800;
  letter-spacing: -1px; margin-bottom: 2px;
}
.trust-item:nth-child(1) .trust-number { color: var(--teal); }
.trust-item:nth-child(3) .trust-number { color: #4a90d9; }
.trust-item:nth-child(5) .trust-number { color: #d4a017; }
.trust-item:nth-child(7) .trust-number { color: #5bb033; }
.trust-label { font-size: 13px; color: var(--text-muted); font-weight: 500; }
.trust-divider { width: 1px; height: 44px; background: var(--border); }

/* ═══════════════════════════════════════════
   SECTION UTILITIES
   ═══════════════════════════════════════════ */
.section-eyebrow {
  font-family: var(--font-heading);
  font-size: 12px; font-weight: 700;
  text-transform: uppercase; letter-spacing: 2.5px;
  color: var(--teal); margin-bottom: 10px;
  display: inline-block; background: linear-gradient(135deg, rgba(42,157,143,0.08), rgba(42,157,143,0.04));
  padding: 5px 16px; border-radius: 20px; border: 1px solid rgba(42,157,143,0.12);
}
.section-title {
  font-family: var(--font-heading);
  font-size: 36px; letter-spacing: -0.8px;
  line-height: 1.2; margin-bottom: 14px;
  color: var(--text-primary); font-weight: 800;
}
.section-subtitle {
  font-size: 16px; color: var(--text-secondary);
  max-width: 550px; line-height: 1.7; margin-bottom: 48px;
}
.section-center { text-align: center; }
.section-center .section-subtitle { margin-left: auto; margin-right: auto; }

/* ═══════════════════════════════════════════
   HOW IT WORKS
   ═══════════════════════════════════════════ */
.how-section { padding: var(--section-pad) 0; background: var(--bg-page); }
.steps-grid {
  display: grid; grid-template-columns: 1fr 1fr 1fr; gap: 24px;
}
.step-card {
  position: relative; background: var(--bg-page);
  border: 1px solid var(--border-light); border-radius: var(--radius-lg);
  padding: 32px 28px; transition: all 0.3s;
  border-top: 3px solid transparent;
}
.step-card:nth-child(1) { border-top-color: #2a9d8f; }
.step-card:nth-child(2) { border-top-color: #4a90d9; }
.step-card:nth-child(3) { border-top-color: #5bb033; }
.step-card:hover {
  border-color: var(--border); box-shadow: var(--shadow-lg); transform: translateY(-4px);
}
.step-num {
  display: inline-flex; align-items: center; justify-content: center;
  width: 38px; height: 38px;
  color: #fff; border-radius: 50%; font-size: 14px; font-weight: 700;
  margin-bottom: 18px; font-family: var(--font-heading);
  box-shadow: 0 3px 10px rgba(0,0,0,0.12);
}
.step-card:nth-child(1) .step-num { background: linear-gradient(135deg, #2a9d8f, #34b8a8); }
.step-card:nth-child(2) .step-num { background: linear-gradient(135deg, #4a90d9, #5da3e6); }
.step-card:nth-child(3) .step-num { background: linear-gradient(135deg, #5bb033, #6cc344); }
.step-card h3 {
  font-family: var(--font-heading);
  font-size: 18px; margin-bottom: 10px;
  letter-spacing: -0.2px; font-weight: 700;
}
.step-card p { font-size: 14px; color: var(--text-secondary); line-height: 1.7; }
.step-connector {
  position: absolute; top: 48px; right: -14px;
  color: var(--teal); z-index: 2; opacity: 0.5;
}

/* ═══════════════════════════════════════════
   WHY SERPCLIX — comparison
   ═══════════════════════════════════════════ */
.compare-section {
  padding: var(--section-pad) 0;
  background: var(--bg-page);
}
.compare-grid {
  display: grid; grid-template-columns: 1fr 1fr 1fr; gap: 20px;
}
.compare-card {
  background: var(--bg-page); border: 1px solid var(--border);
  border-radius: var(--radius-lg); overflow: hidden;
  transition: all 0.3s;
}
.compare-card:hover { box-shadow: var(--shadow-md); }
.compare-good {
  border-color: var(--teal);
  box-shadow: 0 0 0 1px var(--teal), 0 8px 32px rgba(42,157,143,0.15);
  transform: scale(1.04);
  position: relative; z-index: 1;
}
.compare-good::before {
  content: '★ RECOMMENDED'; position: absolute; top: -1px; left: 50%; transform: translateX(-50%);
  background: linear-gradient(135deg, var(--teal), var(--teal-dark)); color: #fff;
  font-size: 10px; font-weight: 700; letter-spacing: 1.5px; font-family: var(--font-heading);
  padding: 5px 16px; border-radius: 0 0 8px 8px; z-index: 2;
}
.compare-card-header {
  padding: 20px 24px; text-align: center;
  border-bottom: 1px solid var(--border-light);
}
.compare-card-header.bad { background: #fef2f2; }
.compare-card-header.good { background: var(--teal-50); }
.compare-card-header.neutral { background: var(--bg-light); }
.compare-icon { font-size: 24px; display: block; margin-bottom: 6px; }
.compare-card-header h3 {
  font-family: var(--font-heading); font-size: 18px;
  font-weight: 700; letter-spacing: -0.2px;
}
.compare-list {
  list-style: none; padding: 20px 24px;
  display: flex; flex-direction: column; gap: 12px;
}
.compare-item {
  display: flex; align-items: flex-start; gap: 10px;
  font-size: 14px; line-height: 1.5; color: var(--text-secondary);
}
.compare-item svg { flex-shrink: 0; margin-top: 2px; }

/* Supported platforms */
.platforms-bar {
  margin-top: 48px; text-align: center;
}
.platforms-label {
  font-size: 13px; font-weight: 600; color: var(--text-muted);
  text-transform: uppercase; letter-spacing: 1px; margin-bottom: 14px;
}
.platforms-icons {
  display: flex; align-items: center; justify-content: center;
  flex-wrap: wrap; gap: 10px;
}
.platform-chip {
  display: inline-flex; align-items: center; gap: 6px;
  font-size: 13px; font-weight: 500; color: var(--teal-dark);
  background: linear-gradient(135deg, #edf8f7, #f7faf9); border: 1px solid var(--teal-100);
  border-radius: 100px; padding: 7px 14px;
  transition: all 0.2s;
}
.platform-chip:hover { background: var(--teal-100); }

/* ═══════════════════════════════════════════
   GOOGLE EVIDENCE — 3 side-by-side cards
   ═══════════════════════════════════════════ */
.evidence-section {
  padding: var(--section-pad) 0;
  background: linear-gradient(175deg, #f6faf8 0%, #f7f9fb 50%, #faf8f3 100%);
  border-top: 1px solid var(--border-light);
  border-bottom: 1px solid var(--border-light);
}
.evidence-grid {
  display: grid; grid-template-columns: 1fr 1fr 1fr; gap: 24px;
}
.evidence-card {
  background: var(--bg-page);
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  padding: 28px 24px;
  display: flex; flex-direction: column;
  transition: all 0.3s;
  border-top: 3px solid transparent;
}
.evidence-card:nth-child(1) { border-top-color: #4a90d9; }
.evidence-card:nth-child(2) { border-top-color: #2a9d8f; }
.evidence-card:nth-child(3) { border-top-color: #d4694a; }
.evidence-card:hover {
  box-shadow: var(--shadow-lg);
  transform: translateY(-4px);
}
/* Google logo + source label at top */
.evidence-card-top {
  display: flex; flex-direction: column; align-items: center;
  text-align: center;
  margin-bottom: 18px; padding-bottom: 16px;
  border-bottom: 1px solid var(--border-light);
}
.google-logo-img {
  height: 32px; width: auto; margin-bottom: 10px;
}
.evidence-source-type {
  font-family: var(--font-heading);
  font-size: 13px; font-weight: 700;
  color: #fff; margin-bottom: 2px;
  display: inline-block; padding: 3px 14px; border-radius: 20px;
}
.evidence-card:nth-child(1) .evidence-source-type { background: linear-gradient(135deg, #4a90d9, #5da3e6); }
.evidence-card:nth-child(2) .evidence-source-type { background: linear-gradient(135deg, #2a9d8f, #34b8a8); }
.evidence-card:nth-child(3) .evidence-source-type { background: linear-gradient(135deg, #d4694a, #e07a5c); }
.evidence-source-detail {
  font-size: 12px; color: var(--text-muted); font-weight: 500;
}
.evidence-body {
  font-size: 14px; line-height: 1.8;
  color: var(--text-secondary); flex: 1;
}
.evidence-body strong {
  color: var(--text-primary); font-weight: 700;
  background: linear-gradient(to top, var(--yellow-100) 40%, transparent 40%);
  padding: 0 2px;
}
.evidence-card-link {
  margin-top: 16px; padding-top: 14px;
  border-top: 1px solid var(--border-light);
}
.evidence-card-link a {
  font-size: 13px; font-weight: 600; color: var(--teal);
  display: inline-flex; align-items: center; gap: 4px;
  transition: gap 0.2s;
}
.evidence-card-link a:hover { gap: 8px; }
.evidence-cta {
  text-align: center; margin-top: 40px;
}
.btn-yellow {
  display: inline-flex; align-items: center; gap: 8px;
  font-family: var(--font-heading);
  font-size: 15px; font-weight: 700; color: var(--text-primary);
  background: linear-gradient(135deg, var(--yellow), #ffe033); padding: 14px 32px;
  border-radius: var(--radius-sm); border: none; cursor: pointer;
  transition: all 0.25s; text-transform: uppercase; letter-spacing: 0.3px;
  box-shadow: 0 4px 14px rgba(255,214,0,0.3);
}
.btn-yellow:hover,
.btn-yellow:focus,
.btn-yellow:active,
a.btn-yellow:hover,
a.btn-yellow:focus,
a.btn-yellow:active {
  color: var(--text-primary) !important;
}
.btn-yellow:hover { background: linear-gradient(135deg, #ffe033, var(--yellow)); transform: translateY(-2px); box-shadow: 0 6px 20px rgba(255,214,0,0.4); }

/* ═══════════════════════════════════════════
   FISHKIN EXPERIMENT — featured evidence block
   ═══════════════════════════════════════════ */
.fishkin-block {
  background: var(--bg-page);
  border: 1px solid var(--border);
  border-radius: var(--radius-xl);
  overflow: hidden;
  margin-top: 48px;
  margin-bottom: 48px;
  box-shadow: var(--shadow-card);
  transition: box-shadow 0.3s;
}
.fishkin-block:hover { box-shadow: var(--shadow-lg); }
.fishkin-grid {
  display: grid; grid-template-columns: 1fr 1fr;
  min-height: 340px;
}
.fishkin-content {
  padding: 40px 36px;
  display: flex; flex-direction: column;
  justify-content: center;
}
.fishkin-eyebrow {
  font-family: var(--font-heading);
  font-size: 11px; font-weight: 700;
  text-transform: uppercase; letter-spacing: 2px;
  color: var(--teal); margin-bottom: 12px;
  display: flex; align-items: center; gap: 8px;
}
.fishkin-eyebrow svg { flex-shrink: 0; }
.fishkin-content h3 {
  font-family: var(--font-heading);
  font-size: 26px; font-weight: 800;
  color: var(--text-primary);
  letter-spacing: -0.5px;
  line-height: 1.2;
  margin-bottom: 14px;
}
.fishkin-content p {
  font-size: 15px; line-height: 1.8;
  color: var(--text-secondary);
  margin-bottom: 8px;
}
.fishkin-content p:last-of-type { margin-bottom: 0; }
.fishkin-content strong {
  color: var(--text-primary); font-weight: 700;
  background: linear-gradient(to top, var(--yellow-100) 40%, transparent 40%);
  padding: 0 2px;
}
.fishkin-result {
  display: inline-flex; align-items: center; gap: 14px;
  margin-top: 20px; padding: 12px 18px;
  background: var(--teal-50); border-radius: var(--radius-sm);
  border-left: 3px solid var(--teal);
}
.fishkin-result-num {
  font-family: var(--font-heading);
  font-size: 28px; font-weight: 800; color: var(--teal);
  line-height: 1;
}
.fishkin-result-label {
  font-size: 13px; font-weight: 600;
  color: var(--text-secondary); line-height: 1.3;
}
.fishkin-result-label span { display: block; color: var(--text-muted); font-weight: 500; font-size: 12px; }
.fishkin-image {
  position: relative;
  background: #1a1a2e;
  display: flex; align-items: center; justify-content: center;
  overflow: hidden;
  min-height: 380px;
}
.fishkin-image img {
  width: 100%; height: 100%;
  object-fit: contain;
  object-position: center;
  padding: 16px 16px 44px;
}
.fishkin-image-overlay {
  position: absolute; bottom: 0; left: 0; right: 0;
  padding: 12px 20px;
  background: rgba(15,20,30,0.9);
  border-top: 1px solid rgba(255,255,255,0.08);
}
.fishkin-image-caption {
  font-size: 12px; color: rgba(255,255,255,0.7);
  font-weight: 500;
}
.fishkin-image-caption strong { color: #fff; }

/* ═══════════════════════════════════════════
   CASE STUDIES — with images
   ═══════════════════════════════════════════ */
.cases-section { padding: var(--section-pad) 0; background: var(--bg-page); }
.cases-grid {
  display: grid; grid-template-columns: 1fr 1fr 1fr; gap: 24px;
}
.case-card {
  background: var(--bg-page); border: 1px solid var(--border);
  border-radius: var(--radius-lg); overflow: hidden;
  transition: all 0.3s; display: flex; flex-direction: column;
  position: relative;
}
.case-card::before {
  content: ''; position: absolute; top: 0; left: 0; right: 0; height: 3px;
  background: linear-gradient(90deg, var(--teal), #4a90d9); opacity: 0; transition: opacity 0.3s;
}
.case-card:hover { box-shadow: var(--shadow-lg); transform: translateY(-4px); }
.case-card:hover::before { opacity: 1; }
.case-image {
  width: 100%; height: 180px; object-fit: cover;
  border-bottom: 1px solid var(--border-light);
  background: var(--bg-light);
}
.case-body { padding: 24px; flex: 1; display: flex; flex-direction: column; }
.case-company {
  font-family: var(--font-heading);
  font-size: 11px; font-weight: 700;
  text-transform: uppercase; letter-spacing: 1px;
  color: var(--text-muted); margin-bottom: 8px;
}
.case-title {
  font-family: var(--font-heading); font-size: 17px;
  line-height: 1.35; margin-bottom: 14px; font-weight: 700;
  letter-spacing: -0.2px;
}
.case-result {
  background: var(--teal-50); border-left: 3px solid var(--teal);
  padding: 14px 16px; border-radius: 0 var(--radius-sm) var(--radius-sm) 0;
  margin-bottom: 16px;
}
.case-result blockquote {
  font-size: 13px; font-style: italic;
  color: var(--text-secondary); line-height: 1.6;
}
.case-footer {
  margin-top: auto;
  display: flex; align-items: center; justify-content: space-between;
}
.case-metrics { display: flex; gap: 16px; }
.case-metric-label {
  font-size: 10px; font-weight: 700;
  text-transform: uppercase; letter-spacing: 0.5px; color: var(--text-muted);
}
.case-metric-value {
  font-family: var(--font-heading); font-size: 18px;
  color: var(--teal-dark); font-weight: 700;
  background: linear-gradient(135deg, rgba(42,157,143,0.08), rgba(42,157,143,0.03));
  padding: 2px 10px; border-radius: 6px;
}
.case-link {
  font-size: 13px; font-weight: 600; color: var(--teal);
  display: flex; align-items: center; gap: 4px; transition: gap 0.2s;
}
.case-link:hover { gap: 8px; }

/* ═══════════════════════════════════════════
   TESTIMONIALS
   ═══════════════════════════════════════════ */
.testimonials-section {
  padding: var(--section-pad) 0;
  background: var(--teal-bg-light);
  border-top: 1px solid var(--border-light);
}
.testimonials-grid {
  display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px;
}
.testimonial-card {
  background: var(--bg-page); border: 1px solid var(--border);
  border-radius: var(--radius-md); padding: 24px;
  display: flex; flex-direction: column; transition: all 0.3s;
  position: relative; overflow: hidden;
}
.testimonial-card::before {
  content: ''; position: absolute; top: 0; left: 0; right: 0; height: 3px;
  background: linear-gradient(90deg, var(--yellow), #ffd600); opacity: 0; transition: opacity 0.3s;
}
.testimonial-card:hover { box-shadow: var(--shadow-md); transform: translateY(-2px); }
.testimonial-card:hover::before { opacity: 1; }
.testimonial-stars {
  color: var(--yellow); font-size: 14px;
  margin-bottom: 12px; letter-spacing: 2px;
}
.testimonial-text {
  font-size: 14px; line-height: 1.7;
  color: var(--text-secondary); flex: 1; margin-bottom: 18px;
}
.testimonial-author { display: flex; align-items: center; gap: 10px; }
.testimonial-avatar {
  width: 34px; height: 34px; border-radius: 50%;
  background: var(--teal-100); display: flex;
  align-items: center; justify-content: center;
  font-size: 12px; font-weight: 700; color: var(--teal-dark);
  font-family: var(--font-heading);
}
.testimonial-name { font-size: 13px; font-weight: 700; font-family: var(--font-heading); }
.testimonial-role { font-size: 12px; color: var(--text-muted); }

/* Carousel */
.carousel-wrapper { position: relative; }
.carousel-track { overflow: hidden; }
.carousel-page {
  display: none;
  animation: carouselFadeIn 0.4s ease;
}
.carousel-page.active { display: block; }
@keyframes carouselFadeIn {
  from { opacity: 0; transform: translateX(16px); }
  to { opacity: 1; transform: translateX(0); }
}
.carousel-controls {
  display: flex; align-items: center; justify-content: center;
  gap: 16px; margin-top: 28px;
}
.carousel-arrow {
  width: 40px; height: 40px; border-radius: 50%;
  background: var(--bg-page); border: 1px solid var(--border);
  display: flex; align-items: center; justify-content: center;
  cursor: pointer; color: var(--text-secondary);
  transition: all 0.2s;
}
.carousel-arrow:hover {
  border-color: var(--teal); color: var(--teal);
  box-shadow: var(--shadow-sm);
}
.carousel-dots { display: flex; gap: 8px; }
.carousel-dot {
  width: 10px; height: 10px; border-radius: 50%;
  background: var(--border); border: none; cursor: pointer;
  transition: all 0.2s; padding: 0;
}
.carousel-dot.active { background: var(--teal); transform: scale(1.2); }

/* ═══════════════════════════════════════════
   CTR CALCULATOR (compact)
   ═══════════════════════════════════════════ */
.calc-section {
  padding: var(--section-pad) 0;
  background: var(--bg-light);
  border-top: 1px solid var(--border-light);
  border-bottom: 1px solid var(--border-light);
}

#ctr-calculator {
  scroll-margin-top: 80px;
}
.calc-wrapper {
  max-width: 680px; margin: 0 auto;
  background: var(--bg-page); border: 1px solid var(--border);
  border-radius: var(--radius-xl); padding: 40px;
  box-shadow: var(--shadow-md);
}
.calc-wrapper h3 {
  font-family: var(--font-heading); font-size: 22px;
  font-weight: 700; text-align: center; margin-bottom: 6px;
}
.calc-wrapper .calc-sub {
  text-align: center; font-size: 14px;
  color: var(--text-secondary); margin-bottom: 28px;
}
.calc-sliders { margin-bottom: 28px; }
.slider-group { margin-bottom: 20px; }
.slider-label-row {
  display: flex; justify-content: space-between; align-items: center;
  margin-bottom: 8px;
}
.slider-label-row label {
  font-size: 14px; font-weight: 600; color: var(--text-primary);
  font-family: var(--font-heading);
}
.slider-value {
  font-family: var(--font-heading); font-size: 16px;
  font-weight: 700; color: var(--teal);
  background: var(--teal-50); padding: 3px 12px;
  border-radius: 6px; min-width: 48px; text-align: center;
}
.calc-slider {
  width: 100%; height: 6px; -webkit-appearance: none; appearance: none;
  background: var(--border); border-radius: 3px; outline: none;
  cursor: pointer;
}
.calc-slider::-webkit-slider-thumb {
  -webkit-appearance: none; appearance: none;
  width: 22px; height: 22px; border-radius: 50%;
  background: var(--teal); border: 3px solid #fff;
  box-shadow: 0 2px 6px rgba(42,157,143,0.3);
  cursor: pointer; transition: transform 0.15s;
}
.calc-slider::-webkit-slider-thumb:hover { transform: scale(1.15); }
.calc-slider::-moz-range-thumb {
  width: 22px; height: 22px; border-radius: 50%;
  background: var(--teal); border: 3px solid #fff;
  box-shadow: 0 2px 6px rgba(42,157,143,0.3);
  cursor: pointer;
}
.calc-results {
  display: grid; grid-template-columns: 1fr 1fr; gap: 16px;
  padding-top: 24px; border-top: 1px solid var(--border);
}
.calc-result-box {
  text-align: center; background: linear-gradient(135deg, #edf8f7, #f7faf9);
  border-radius: var(--radius-md); padding: 20px 16px;
  border: 1px solid var(--teal-100);
}
.calc-result-label {
  font-size: 12px; font-weight: 600; color: var(--text-muted);
  text-transform: uppercase; letter-spacing: 0.5px; margin-bottom: 4px;
  font-family: var(--font-heading);
}
.calc-result-value {
  font-family: var(--font-heading); font-size: 32px;
  font-weight: 800; color: var(--teal);
}
.calc-disclaimer {
  font-size: 11px; color: var(--text-muted); text-align: center;
  margin-top: 16px; line-height: 1.5;
}

/* ═══════════════════════════════════════════
   FAQ
   ═══════════════════════════════════════════ */
.faq-section { padding: var(--section-pad) 0; background: linear-gradient(175deg, #f6faf8 0%, #f7f9fb 50%, #faf8f3 100%); }
.faq-grid { max-width: 760px; }
.faq-item { border-bottom: 1px solid var(--border); transition: all 0.3s; border-left: 3px solid transparent; padding-left: 0; }
.faq-item.open { border-left-color: var(--teal); padding-left: 16px; background: rgba(42,157,143,0.02); border-radius: 0 var(--radius-sm) var(--radius-sm) 0; }
.faq-question {
  width: 100%; background: none; border: none;
  padding: 22px 0; font-size: 16px; font-weight: 600;
  font-family: var(--font-heading); color: var(--text-primary);
  text-align: left; cursor: pointer;
  display: flex; align-items: center;
  justify-content: space-between; gap: 20px;
  transition: color 0.2s;
}
.faq-question:hover { color: var(--teal); }
.faq-chevron { flex-shrink: 0; transition: transform 0.3s; color: var(--text-muted); }
.faq-item.open .faq-chevron { transform: rotate(180deg); }
.faq-answer { max-height: 0; overflow: hidden; transition: max-height 0.4s ease; }
.faq-answer-inner {
  padding: 0 0 22px; font-size: 15px;
  color: var(--text-secondary); line-height: 1.8;
}
.faq-item.open .faq-answer { max-height: 600px; }
.faq-more { margin-top: 28px; }
.faq-more a {
  font-size: 14px; font-weight: 600; color: var(--teal);
  display: inline-flex; align-items: center; gap: 5px; transition: gap 0.2s;
}
.faq-more a:hover { gap: 9px; }

/* ═══════════════════════════════════════════
   FINAL CTA
   ═══════════════════════════════════════════ */
.final-cta {
  padding: 76px 0;
  background: linear-gradient(135deg, #e4f2ed 0%, #edf8f5 40%, #fef9ed 80%, #fff7db 100%);
  text-align: center;
  border-top: 1px solid var(--teal-100);
  position: relative; overflow: hidden;
}
.final-cta::before { content: ''; position: absolute; top: -60px; right: -40px; width: 300px; height: 300px; border-radius: 50%; background: radial-gradient(circle, rgba(42,157,143,0.08) 0%, transparent 70%); pointer-events: none; }
.final-cta::after { content: ''; position: absolute; bottom: -80px; left: -60px; width: 240px; height: 240px; border-radius: 50%; background: radial-gradient(circle, rgba(255,214,0,0.1) 0%, transparent 70%); pointer-events: none; }
.final-cta h2 {
  font-family: var(--font-heading);
  font-size: 34px; color: var(--text-primary); font-weight: 800;
  letter-spacing: -0.8px; margin-bottom: 10px;
}
.final-cta p {
  font-size: 16px; color: var(--text-secondary);
  margin-bottom: 28px; max-width: 460px;
  margin-left: auto; margin-right: auto;
}
.final-cta-buttons {
  display: flex; align-items: center; justify-content: center; gap: 14px;
}
.btn-teal-lg {
  display: inline-flex; align-items: center; gap: 8px;
  font-family: var(--font-heading);
  font-size: 15px; font-weight: 700; color: var(--text-primary);
  background: var(--yellow); padding: 14px 32px;
  border-radius: var(--radius-sm); border: none; cursor: pointer;
  transition: all 0.2s; text-transform: uppercase; letter-spacing: 0.3px;
}
.btn-teal-lg:hover,
.btn-teal-lg:focus,
.btn-teal-lg:active,
a.btn-teal-lg:hover,
a.btn-teal-lg:focus,
a.btn-teal-lg:active {
  background: var(--yellow-light);
  transform: translateY(-1px);
  color: var(--text-primary) !important;
}
.btn-outline {
  font-family: var(--font-heading);
  font-size: 15px; font-weight: 600; color: var(--text-primary);
  border: 2px solid var(--border); background: var(--bg-page);
  padding: 12px 28px; border-radius: var(--radius-sm); cursor: pointer;
  transition: all 0.2s;
}
.btn-outline:hover { border-color: var(--teal); color: var(--teal); }

/* ═══════════════════════════════════════════
   RESPONSIVE
   ═══════════════════════════════════════════ */
@media (max-width: 1024px) {
  :root { --section-pad: 68px; }
  .hero h1 { font-size: 46px; }
  .hero-grid { grid-template-columns: 1fr; gap: 40px; }
  .evidence-grid { grid-template-columns: 1fr; }
  .compare-grid { grid-template-columns: 1fr 1fr; }
  .compare-good { transform: scale(1); }
  .testimonials-grid { grid-template-columns: 1fr 1fr; }
}
@media (max-width: 768px) {
  :root { --section-pad: 52px; }
  main .container { padding: 0 20px; }
  body.index main.flex-shrink-0 { padding-top: 60px !important; }

  .hero { padding: 116px 0 48px; }
  .hero h1 { font-size: 32px; }
  .hero-sub { font-size: 15px; max-width: 100%; }
  .section-title { font-size: 26px; }
  .section-subtitle { font-size: 14px; }

  /* Hero form stacks */
  .hero-form { flex-direction: column; max-width: 100%; }
  .hero-form input { padding: 14px 16px; font-size: 16px; }
  .hero-form button { padding: 14px 20px; font-size: 14px; }
  .hero-form-hint { flex-wrap: wrap; gap: 10px; font-size: 12px; }

  /* Feature pills */
  .hero-features { grid-template-columns: 1fr; gap: 8px; }
  .hero-feature { padding: 12px; }

  /* Badges: keep both on one line on mobile */
  .hero-badges {
    flex-direction: row;
    align-items: center;
    gap: 8px;
    flex-wrap: nowrap;
  }
  .hero-badge-item img { height: 48px; }
  .hero-badges .trustpilot-compact {
    --tp-scale: 0.32; /* 48 / 150 */
    height: 48px;
    width: 245px;
  }

  /* Trust bar */
  .trust-grid { gap: 20px; flex-wrap: wrap; justify-content: space-around; }
  .trust-divider { display: none; }
  .trust-number { font-size: 26px; }

  /* Steps */
  .steps-grid { grid-template-columns: 1fr; }
  .step-connector { display: none; }

  /* Compare */
  .compare-grid { grid-template-columns: 1fr; }

  /* Cases & testimonials */
  .cases-grid { grid-template-columns: 1fr; }
  .testimonials-grid { grid-template-columns: 1fr; }

  /* Calculator */
  .calc-wrapper { padding: 24px 20px; }
  .calc-result-value { font-size: 24px; }

  /* Footer */
  .final-cta h2 { font-size: 24px; }
  .final-cta-buttons { flex-direction: column; }

  /* Pricing */
  .pricing-cards { grid-template-columns: 1fr; }

  /* Fishkin block */
  .fishkin-grid { grid-template-columns: 1fr; }
  .fishkin-image { min-height: 220px; }
  .fishkin-content { padding: 24px 20px; }
  .fishkin-content h3 { font-size: 20px; }
  .fishkin-result { flex-wrap: wrap; }
}

@media (max-width: 480px) {
  main .container { padding: 0 16px; }
  .hero h1 { font-size: 28px; }
  .hero-badges { gap: 6px; }
  .hero-badge-item img { height: 44px; }
  .hero-badges .trustpilot-compact {
    --tp-scale: 0.5;
    height: 65px;
    width: 225px;
  }
  /* Extra breathing room below fixed header */
  .hero { padding: 106px 0 40px; }
  .section-title { font-size: 22px; }
  .trust-grid { gap: 16px; }
  .trust-item { min-width: 120px; }
  .calc-wrapper { padding: 20px 16px; }
  .calc-results { grid-template-columns: 1fr; gap: 12px; }
  .calc-result-value { font-size: 22px; }
  .compare-card-header { padding: 16px; }
  .compare-list { padding: 16px; }
  .fishkin-image { min-height: 180px; }
  .fishkin-content { padding: 20px 16px; }
  .btn-teal-lg, .btn-outline { width: 100%; text-align: center; }
  .hero-form button { width: 100%; }
}